Google Ads Campaigns

Search Ads: We create highly targeted search ads that appear when users search for keywords related to your business. This ensures your ads reach potential customers at the right moment.

Display Ads: Our visually appealing display ads appear on the Google Display Network, reaching users across millions of websites, apps, and videos.

Video Ads: We develop engaging video ads for YouTube, capturing the attention of your audience with compelling visual content.

Shopping Ads: For e-commerce businesses, we create shopping ads that showcase your products directly in search results, driving high-intent traffic to your store.

App Ads: We promote your mobile app across Google’s network, increasing downloads and user engagement.

Uses and Benefits of Google Tools

Google Search 360:

Uses: Google Search 360 is an enterprise-level search management platform that offers advanced search campaign management features. It integrates with Google Ads and other marketing tools to provide comprehensive search campaign insights.

Benefits: It offers powerful automation, bid optimization, and cross-channel reporting, allowing you to manage large-scale campaigns efficiently and achieve better results.

Google Search Console:

Uses: Google Search Console helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. It provides insights into how Google indexes your site and highlights any issues that need attention.

Benefits: You can improve your website’s search visibility, identify and fix errors, and optimize your site for better performance. It also provides valuable data on search traffic and user behavior.

Google Analytics:

Uses: Google Analytics tracks and reports website traffic, offering deep insights into user behavior, traffic sources, and conversion metrics. It integrates with other Google tools for a comprehensive view of your digital performance.

Benefits: With Google Analytics, you can understand your audience, measure the effectiveness of your marketing efforts, and make data-driven decisions to optimize your website and campaigns.

Google Tag Manager:

Uses: Google Tag Manager allows you to manage and deploy marketing tags (snippets of code) on your website without having to modify the code directly. It simplifies the process of adding and updating tags.

Benefits: It enhances your website’s agility by allowing quick tag updates, improves accuracy by reducing errors, and integrates seamlessly with Google Analytics and other third-party tools for comprehensive tracking.

Campaign Manager 360:

Uses: Campaign Manager 360 is a robust ad management and measurement system for advertisers and agencies. It helps you manage display and video campaigns across multiple channels.

Benefits: It provides detailed reporting and attribution, advanced targeting options, and comprehensive campaign management features, enabling you to optimize your ad performance and achieve better ROI.

At The Vertical, we harness the power of these Google tools to create effective and efficient advertising strategies tailored to your business needs. By leveraging Google’s advanced platforms, we help you achieve greater visibility, drive targeted traffic, and maximize your digital marketing success.